Your website needs a strong design in order to increase your rates of converted leads.
With recent advancements in technology and more people than ever browsing the web, it is very important to make sure you have a good website design.
If you have a small business it can seem like a daunting step to invest in a well designed and built website due to limited costs or lack of technical knowledge. Or if you already have a website, you may lack the value of a redesign.
With the above in mind, evidence and studies consistently show that web design is important. It impacts your lead generation along with customer experience.
Why good website design matters
Everybody reacts to visuals in all regards of life. But if you have a poor or outdated website design, your customers will know. Consciously or not. This is very likely going to lead them to leave your website within seconds.
- 75% of users make their judgement about a companies credibility based on the visual design of their website alone.
- It only takes 50 milliseconds to form a first impression of your website design
Why you need a good website design
With the above information in mind, we can comfortably say that good website design matters. Buy why do you need it?
Usability
The design of your website has a massive impact on how easy it is for visitors to find what they’re looking for.
In this study, research shows that 86% of your website visitors look for product or service information, 65% want contact information, and 52% will look for an ‘about’ page.
A good website design will easily allow customers to find what they’re looking for without hassle or bother.
Navigation
The navigation of your website is probably the most important element. There are psychological studies that show Hick’s Law is important to apply to your website navigation.
Hick’s Law basically says that the more choices somebody has, the longer it will take them to make a decision.
So keeping your website navigation is important as to not make it hard for a customer to select where they want to go on your website.
Conversion
A good website design will guide your users’ eyes and ‘force’ them to look in specific places. This is usually to your main call-to-action (and ‘buy now’ button or ‘enquire now’ button for example).
Designers will use elements of colour, visual hierarchy and white-space to guide users’ eyes to elements of a website that are most important.
Mobile friendly
Most online searches now happen on a mobile devices and this will only continue to grow.
Recent research shows that 85% of adults think a companies mobile website should be as good or if not better than their desktop version.
A mobile-first approach is the way a website should be designed now and is what we do at Reddy.
Websites now-a-days should look consistent and professional across all devices and screen sizes.
Search engine optimization
This aspect of website design can be easily looked over. But it is very important.
Where your website appears in search engines will heavily depend upon how it has been built.
Poorly written code, bulky images or bad content can have negative impacts on your website rankings, something Reddy always keep in mind when making new websites.
Here is our performance score by Google for reference.
If you already have a website and you feel it needs improvement, check out our post on getting a second opinion. There could be many elements to your design that you’re overlooking, or perhaps you simply aren’t considering what somebody else might think when they look at your website.
